Toms took part in a conversation about the Ērenpreiss brand and the story of how the workshop came to be on Latvian Radio’s programme Zīmolstāsti.lv (“Brand Stories”), which looks at Latvian brands reborn in the present day.
Listen to the full programme here [in LV]:

Excerpt from a report prepared by Latvian Radio:

[..] This programme is devoted to two brands that have returned to circulation after decades of oblivion. The story is told by those who revived and now run the two historic brands: Ainārs Roze, Chairman of the Board of SIA “Jānis Roze” and SIA “Jāņa Rozes apgāds” (Jānis Roze Publishing); Ināra Beļiņkaja, Executive Director of SIA “Jānis Roze”; and Toms Ērenpreiss, head of the Ērenpreiss bicycle workshop. [..]

“I started with restoration,” Toms Ērenpreiss says, beginning his account of reviving the Ērenpreiss brand. “My branch of the family descends from Gustavs Ērenpreiss’s brother. On my side there were more turners, mechanics, hands-on people, and that’s exactly how I started too – I began by restoring bicycles made by Gustavs Ērenpreiss and others from the 1930s. That was already in this century, around 2005–2006.”

“Essentially, through those bicycles and through restoring them, over about five years my colleagues and I came to the conclusion that we should also create new bicycles. Because there is such enthusiasm for these historic bicycles – their quality is so high. The company was founded in 2010, and the first new Ērenpreiss bicycles appeared in 2012. Alongside that, the restoration of the historic bicycles has continued the whole time. When I started, they were on average 70 years old; now they are already 80,” says Toms Ērenpreiss.

“On my side there hasn’t been a direct line of succession, a direct inheritance as such, but rather in terms of the idea – and I have the blessing of Gustavs Ērenpreiss’s children to do this work and carry it on. Drawing directly on these 1930s bicycles, completely new, modern, contemporary Ērenpreiss bicycles are being created,” Toms Ērenpreiss continues.

The first new Ērenpreiss bicycle was made in 2012. [..]

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